Emoticons are everywhere. They have become an international language that everyone gets. Your best friend, your partner and even your grandmother. Emoticons just work. Psychologist and scientist agree that emojis are the digital version of face-expression used in a conversation.
Given that 93% of communication is nonverbal, it is no surprise that emoticons, or short, emojis, have turned to become a language in itself. It even is the fastest growing language of all time.
On a daily basis, more than 60 billion emojis are being sent worldwide. Although some emojis have different meanings in different parts of the world (be careful when you are using this 👌 emoji element in some parts of South America) and some emojis even got a live by itself (hello 🍑and 🍆), in general we all understand this very visual and international language.
Interesting to mention is that 92% of the online population is using emoticons. Some a bit more frequent than others, but nearly everyone is using them.
Studies show that consumer buying is strongly influenced by emotions rather than information and logic. Especially for millenials of which 72% say they find it easier to convey feelings using emojis than words.
When we are looking at marketing, and how we promote our products, brands and services, it is all about evoking the right emotions and creating an engaging experience. Having said that, what better way than emoticons to express yourself better!
Emoji conversations can reveal brand sentiment, brand association, product launch, and product offering awareness.
Recent studies about the use of emoticons in Push Notifications shows that:
Would you like to see how using emojis in Push Notifications will change your audience engagement, and make your brand grow fast? Try PushPro now for free, and start pushing right away