Pushing Black Friday Sales To The Limit 🛍 🖤

Five short tips to increase your Black Friday sales with Push Notifications.


Online retailers earned a record $6 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 24% from the prior year! A Black Friday push notification campaign is a great way to cash in on all this spending. Here's your chance, now that there are still many marketers competing with sales emails for Black Friday, you can increase conversions with an innovative way by sending push notifications!


With these 5 short PushProTips you will be ready to boost conversions and out stand Black Friday🔥


1. Keep it short.

People often discuss the best length of the push notification. Although there is often no simple answer, but there is a simple answer on Black Friday. Keep your content short. Mobile phones are widely used by consumers during Black Friday. They are busy viewing lots of sales and shopping online, and therefore only want to know where they can make the best deals.

So get straight to the point. Describe your sales and link to your website.


2. Show off your trust.

Another way to increase your click-through rates on Black Friday? Display your company icon in an attractive sales image inside your push notification. If a subscriber sees something they like, they’ll be much more likely to click on your call-to-action button.


3. Refine your subject lines.

To beat the competition between posts on and around Black Friday, your subject line should be attractive. To create a striking subject line, you should try one or more of these tactics:

  • Describe your (products) discount or sale in your subject line.
  • Create an urgency of time people have to claim your deal.
  • Be funny or creative.
  • Keep your subject line under 25 characters.
  • Definitely make use of emojis.
  • Explain the discount or sale in the description.
  • Create an UTM button link so you can track your Black Friday deals page visits

Here are a few subject lines from 2018 Black Friday that you can use as a sales tactic:

Example Black Friday subject lines:

  • Black Friday Weekend - 30% discount + free shipping
  • Black Friday shoe offers👟 from all your favorite brands!
  • Black Friday offers 💸🎁
  • Last chance to shop Exclusive ⚡ Black Friday ⚡ Deals


4. Explain when your deals end, create a sense of urgency!

Several book studies explain that creating a sense of urgency is a psychological trigger that encourages people to act. Promoting on the last hours of Black Friday that your deal is about to end gives you the opportunity to get the last bits and bites out of your customers. However everyone likes sales, nobody likes spam. So make sure you don't spam your customers, a good way to deal with the amount of push notifications is to make use of segmentation, so you can send targeted notifications to different group interests.


5. Bring emoji’s into battle.

Emojis have taken over the communication. According to Swyft Media, 74 percent of people in the United States regularly use emoticons or emojis in their online communication, sending an average of 96 emojis or per day. Emoticons are a psychological trigger that give a certain feeling in a particular subject of conversation, so that you can stimulate people to act based on their feelings.

In terms of Black Friday you can use these sample emoji’s for you push notifications:

🤑 Money-Mouth Face

🖤 Black Heart

🔥 Fire

💥 Collision

😊 Smiling Face With Smiling Eyes

🏃 Person Running

🏪 Convenience Store

🏬 Department Store

🎁 Wrapped Gift

🛍 Shopping Bags

💰 Money Bag

💵 Dollar Banknote

💸 Money With Wings

💳 Credit Card

🧾 Receipt

🛒 Shopping Cart

😊 Smiling Face With Smiling Eyes

🈹 Japanese “Discount” Button

⚫ Black Circle

⬛ Black Large Square

🏴 Black Flag

Alright, now that you have in mind these tips for sending push notifications during Black Friday, you're ready to give a conversion boost to your business.


Happy Black Friday Selling!!



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