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Online retailers earned a record $6 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 24% from the prior year! A Black Friday Push Notification campaign is a great way to cash in on all this spending. Here's your chance: now that there are still many marketers competing with sales emails for Black Friday, you can increase conversions with an innovative way by sending Push Notifications!
With these 5 short PushPro tips, you will be ready to boost conversions and out stand Black Friday🔥
People often discuss the best length of the Push Notification. Although there is often no simple answer, there is a simple answer on Black Friday. Keep your content short. Mobile phones are widely used by consumers during Black Friday. They are busy viewing lots of sales and shopping online, and therefore, only want to know where they can get the best deals.
So get straight to the point. Describe your sales and link to your website.
Another way to increase your click-through rates on Black Friday? Display your company icon in an attractive sales image inside your Push Notification. If a subscriber sees something they like, they’ll be much more likely to click on your call-to-action button.
To beat the competition between posts on and around Black Friday, your subject line should be attractive. To create a striking subject line, you should try one or more of these tactics:
Here are a few subject lines from 2018 Black Friday that you can use as a sales tactic:
Example Black Friday subject lines:
Several book studies explain that creating a sense of urgency is a psychological trigger that encourages people to act. Promoting on the last hours of Black Friday that your deal is about to end gives you the opportunity to get the last bits and bites out of your customers. However, everyone likes sales, but nobody likes spam. So make sure you don't spam your customers. A good way to deal with the amount of Push Notifications is to make use of segmentation, so you can send targeted notifications to different group interests.
Emojis have taken over the communication. According to Swyft Media, 74 percent of people in the United States regularly use emoticons or emojis in their online communication, sending an average of 96 emojis per day. Emoticons are a psychological trigger that give a certain feeling in a particular subject of conversation, so that you can stimulate people to act based on their feelings.
In terms of Black Friday, you can use these sample emojis for you Push Notifications:
🤑 Money-Mouth Face
🖤 Black Heart
🔥 Fire
💥 Collision
😊 Smiling Face With Smiling Eyes
🏃 Person Running
🏪 Convenience Store
🏬 Department Store
🎁 Wrapped Gift
🛍 Shopping Bags
💰 Money Bag
💵 Dollar Banknote
💸 Money With Wings
💳 Credit Card
🧾 Receipt
🛒 Shopping Cart
😊 Smiling Face With Smiling Eyes
🈹 Japanese “Discount” Button
⚫ Black Circle
⬛ Black Large Square
🏴 Black Flag
Alright, now that you have in mind these tips for sending Push Notifications during Black Friday, you're ready to give a conversion boost to your business.
Happy Black Friday Selling!!
Ps. Not sending Push Notifications to your (potential) customers yet, but would you like to try it out? Start your free trial now!
