The success of a business boils down to whether traffic buys what you’re selling. In marketing terms: whether they’re converting. But achieving this is another story, There are a lot of metrics like remarketing emails, retargeting ads and web push notifications. The most effective and affordable way to get users back who recently visited your site is sending push notifications. We like to give you 10 reasons why you should start using it today.
By making use of web push notifications, your communication can be significantly improved by creating small messages that you send to your targeted group. This way you keep your subscribers involved and up to date with all of your recent activities and news.
Repeated use of push notifications to your visitors keeps them involved but they also get to know you and your brand well. Psychology shows that repeated display of visual material has an influence on a consumer's purchase. Using push notifications with your own logo can therefore lead to a significant increase in conversions and customer confidence.
Eight in 10 Americans are shopping online, according to a new study from Pew Research out this morning. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 1999 - 2002. Over half (51 percent) have also bought something from their mobile phones, and 22% purchased after clicking through on a link they got from a push notification.
Learn. Adapt. Succeed. Repeat. Learning from previous campaigns can help you improve your marketing strategy in the future. With PushPro, it's easy to see at a glance how your push notification campaigns are performing from the reporting page.
Starting sending web push notifications is easy. It's nothing more than sending small messages from the PushPro portal to your website visitors in a few steps. You might know that you have to set up complete mailing lists within email marketing, this is not the case when you send push notifications in the PushPro dashboard.
In no time at all, you can send push notifications from your browsers to all your visitors!
visitors who have visited your website with their mobile phone can easily be converted back by sending them a push message on their mobile phone. They usually receive these directly and because of the contact they have had with your website before, high click through rates are obvious.
It’s for sure that everyone who has a mobile phone looks on it.. everyday. Several times a day to view messages that are intended for them, including messages from a website in which you have shown an interest. By segmenting and sending your messages to a relevant target group, you get a very personal approach towards your website visitors.
The average user looks at his phone 221 times a day. Usually you look at your phone immediately after you receive a message, for you as a sender of push notifications this is very beneficial because you see immediate results when sending a push message and someone opens it. This allows you to immediately start measuring these data.
Push notifications are ideal for announcing news, events, promotions or other important information. You can bring general news directly to your target group with a surprising message that is immediately brought to their attention (for example make use of emoji's). Promoting special offers that are valid for a certain period of time are usually converted directly into a sale.
Sending a push notification is done within a few easy steps. You start by coming up with a target group, then create a push notification, and then send the message with immediate results.
Are you ready to increase sales with the most innovative marketing way of this moment?
Not sure yet?