Web-based push notifications going straight from your website to the (mobile) device of your audience leads to astonishing marketing performance. We have seen before that average opt-in rates of 15% and notification click-through rates of 40% are nothing out of the ordinary. In this blog, we will provide some best practices for re-engaging with your audience through web push notifications so that you can also optimize your online marketing!
It all starts with the opt-in prompt. You need your audience to understand the value of your web push notifications for them to accept the request. You only have about 3 lines of text to convince your audience, so it’s essential to be compelling. Instead of asking to “keep you up to date about news and announcements”, you should communicate the value of your service. A few examples:
When you’ve figured out the content of your custom opt-in, you can also configure the following:
We cannot stress enough how important it is to send targeted notifications. Just like your customers don’t all buy the same product, they don’t want to receive the same notification. With our segmentation feature, you can group your subscribers based on various criteria. For example, you can segment based on the Page URLs someone has visited, their timezone, the language of their browser, or the page and time they subscribed to your push notifications.
For example, you can use the following segments to effectively target your subscribers:
Once you’ve setup one or more segments, you can select one for every notification you send. As a webshop, you’re likely all too familiar with abandoned carts, trying everything you can to recover them. Where email marketing typically only has a 1-2% click-through rate, our push notifications see an average CTR of over 15%! You can offer them discount codes or guide them to a specific page on your shop with a good call-to-action button. The possibilities are endless!
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